Google My Business is a free, easy-to-use tool that can have a huge impact on any small business. It’s an important platform for creating and managing your online presence, whether you’re new to the space or looking to make some changes. Our team at Always Relevant Digital has compiled Top Ten benefits of Google My Business for small businesses.
Whether you are providing a service or physical goods, google my business offers plenty of benefits for small businesses that have yet to take advantage of its many features and perks. To add further professionalism, upload photos of the products or services you provide in order for customers to get more familiarized with what they will receive if they choose to do business with you.
Increased discoverability
Google My Business makes it easy for people to find you, even if they’re not aware your business exists! With a claimed and optimized Google My Business listing, local customers searching for your products and services will find you on their screens. In 2020, 93% of US consumers searched online for local businesses, 34% of them searching every day for a local business. With that level of penetration, it’s obvious your business needs to be on Google My Business where potential customers can discover your business.
Plus, Google My Business gets your business listed on Google Maps.
Increased brand recognition
Google My Business helps to establish your business’ identity and brand online. This is done by adding a logo, giving the company description as well as keywords that are unique to you and your industry. To add further professionalism, upload photos of the products or services you provide in order for customers to get more familiarized with what they will receive if they choose to do business with you.
Increased trust
Customer reviews on your Google My Business listing is another great benefit. Reviews are one of the most valuable assets for small businesses. When it comes down deciding between which business to choose, most customers will go with the business that has more reviews and a better star rating.
Uploading photos of your business to your Google My Business account is also a great way to build trust. For instance, if customers are looking for a place to get their nails done, they will find it more comforting that pictures of the nail salon’s interior and exterior can be seen.
Increased local search rankings
Google My Business helps you rank higher in local search by associating your business with keywords that are specific to your location. This improves visibility and allows customers to find what they’re looking for close to home, rather than having to travel elsewhere.
Increased customer insights
On top of increasing your traffic potential and giving people the opportunity to learn more about who you are as an individual or company, Google My Business also gives small businesses access to helpful analytics data
You can get useful information like
- Which of your products & services do people search for
- Where are your customers coming from
- What days of the week do most people seek out your services
With this information, you can gain a valuable insight in how customers and potential customers look for your business and adjust your marketing accordingly.
Bonus website on Google
One overlooked benefit of Google My Business is the ability to claim a free website from Google. If your business doesn’t already have a website (and it should), a quick solution is to set up a free website within your Google My Business dashboard.
This website will populate with data from your listing and always stay up to date. This is a great, free option until you decide it is time to upgrade your website and hire a web designer
Conclusion
Google My Business is a free, easy-to-use tool that can have a huge impact on any small business. Our team at Always Relevant Digital has compiled Top Ten benefits of Google My Business for small businesses in this blog post. We hope it provides you with some insight into the potential power behind this overlooked marketing channel.
If you need help optimizing your Google My Business listing, contact us today to get started!
