When you type in the name of your company into Google, does it show up? If not, then this article is for you! Many business owners are wondering why they can’t seem to find their own company on Google. This is a common question that always gets asked when we talk to clients, and the answer is often surprising.
To help you out, here are four reasons why your business might not be showing up in search results:
Four reasons why your business is not showing up on Google
- Your site isn’t indexed by Google
- You haven’t claimed your company listing on Google My Business
- Your website isn’t optimized for search engines
- You haven’t been proactive enough with backlinks
Your website isn’t indexed by Google
Perhaps the most common reason why businesses don’t show up on Google is that Google doesn’t know it exists yet. Google indexes sites it finds automatically. You can speed up this process by submitting your website’s sitemap to Google Search Console.
Once your site is indexed, Google will crawl your website. Google will then decide whether your site is relevant to the search query. If it’s not, Google won’t show up in its results pages for that keyword or phrase.
You can check to see if your site is indexed by Google by going to Google and searching for “site:<your website’s URL>”. If this search query returns results, then your website is indexed by Google. Yay!
You haven’t claimed your company listing on Google My Business
Google My Business is a free service that helps you connect with customers, manage your online reputation and get found on Google.
The first step is to create a listing for your business. Read our 3-step guide to setting up Google My Business. Once you have claimed your business page, it’s time to start optimizing the listing by filling out all of its details and adding photos or videos that show off what makes this place unique. Once you have set up your GMB page, you should start asking customers to generate reviews for your business.
Reviews are one of the most important factors in ranking your business on Google. If you have a lot, it will help push up that first page and if not then people won’t find out about what makes this place so great!
If you need help optimizing claiming and optimizing your Google My Business page, we can help. We offer a free consultation to get started. For many businesses, their Google My Business page is how most people interact with their business online, so it’s important to get it right.
Your website isn’t optimized for search engines
The first thing you need to do is make sure your website has been optimized for search engines. This means that the content on it should be keyword rich and use appropriate keywords in titles, headings, meta descriptions, etc. Also, having a good balance of text to images so Google can better understand what’s being discussed on each page of your business’s website.
It’s also important to make sure that your website is mobile-friendly. Google has been penalizing websites for not being responsive (being easy to use on both desktop computers and mobile phones).
The last thing you need to do is make sure that your website has been updated with the latest SEO best practices and techniques, such as using keywords in URLs (web addresses), alt tags on images when appropriate. This is so Google can better understand what the purpose of each page and can direct searchers to your page.
If you need any help working with the SEO of your page, we can help either as a SEO consultant or as an on-going member of your team.
You haven’t been proactive enough with backlinks
The fourth thing to consider when trying to figure out why your business might not be showing up in search engine results pages (SERPs) are backlinks, which can also affect how high you rank for certain keywords.
It’s important to know that backlinks are not the only factor in how high you rank for a keyword, but they can have a large impact. What are backlinks? Backlink is a link from one website to another. For example, when someone links your site on their blog, it’s called an inbound or incoming.
In general, the more links pointing to your site, the higher trust Google has that the content on your site is useful to users. Links are considered one measure or indicator among many others of relevance and quality content on websites. So an effective strategy of earning new backlinks in an effective way to ensure your business shows up on Google.
This article has covered four common reasons why businesses don’t show up on Google. If you’re experiencing any of these issues, it’s time to take a look at your website and make some changes.
If the problem persists after making adjustments then contact us to get expert SEO attention.