Nothing’s worse than creating the perfect social media image only to have it cropped or stretched when uploaded online. To make things more complicated, each social media website has its own image size requirements. And each social media platform has its own optimal social media image size. For example, Facebook Page Cover Photos need to be larger than Facebook Event Cover Photos. If you use the same sized image in both places, you’ll run into problems.
Use this updated list of the optimal social media image sizes. Each social media network has its own optimal image size. When you create your images for social media, simply put in the listed dimensions to get an image that will fit perfectly and look great on your profile or page.
Optimal Image Sizes for Facebook
Facebook is an essential social media network every business or brand needs to use. 69% of American adults have a Facebook account, and 74% of them visit the site daily. Because so many people have the potential to see your Facebook content, it’s important to get the image sizes perfect.
Here are the ideal Facebook image sizes to use on your personal profile and business page. Keep in mind that the profile photo will be rounded, so design the profile photo so it looks great as a circle. Photos and graphics work great on Facebook. Try not to overlay too much text over your images, though, as images wit more than 30% text don’t get as much interaction as images with less (or no) text.
- Facebook profile photo: 180 x 180 pixels
- Facebook cover photo: 820 x 360 pixels
- Facebook event cover photo: 1200 x 628 pixels
- Facebook post image: 1200 x 628 pixels
- Facebook group cover photo: 1640 x 859 pixels
Optimal Image Sizes for Instagram
Instagram is a visual medium beyond anything else. People come to Instagram to see stellar photography. Great photos of your employees and customers will lead to more engagement on Instagram. Photos of your products will also look great on Instagram.
Instagram photos look best with a square aspect ratio. The platform lets you post rectangular photos, but these will make your photo grid look out of whack. Stick to 1080 by 1080 pixels to keep your Instagram profile looking good.
- Instagram profile photo: 110 x 110 pixels
- Instagram photo: 1080 x 1080 pixels
Optimal Image Sizes for LinkedIn
A lot of businesses and brands don’t bother to make their LinkedIn profile look good. They will throw up any old image, or even use LinkedIn’s boring default images. Put up your own unique images to set you apart from the competition and draw searchers’ eyes.
- LinkedIn profile photo: 400 x 400 pixels
- LinkedIn cover photo: 1584 x 396 pixels
- LinkedIn company logo: 400 x 400 pixels
- LinkedIn post image: 1350 x 440 pixels
Optimal Twitter Image Sizes
Twitter is known for short, pithy tweets. But a good image can really set your tweets apart. Twitter’s profile picture size is the same as LinkedIn’s, so feel free to use the same image in both places!
- Twitter profile picture: 400 x 400 pixels
- Twitter cover photo: 1500 x 1500 pixels
Optimal Pinterest Image Sizes
Pinterest has been described as a visual search engine, in addition to a social media network. When designing your pins, use photos of people.Also, overlay text that describes the photo or the problem your content solves for maximum engagement.
- Pinterest profile image: 165 x 165 pixels
- Pinterest pin: 600 x 900 pixels
- Pinterest board image: 222 x 150 pixels
Consistent Image Across Social Media Platforms
I hope these optimal social media image sizes help set your business or brand apart on social media. Remember to stay consistent across each social media platform, while incorporating what’s important on each network.