For over 30 years, Cochran & Associates has been providing their clients with a full range of accountancy and tax services. They are based in Richmond Indiana where they have built up an excellent reputation for great service amongst loyal customers who work hard to give back to the local community.
Although Cochran & Associates had no problems securing new business through referrals from existing clients pleased with the service they had received, they were keen to attract additional new clients. This meant getting their name out into the market, but their recent investment in a new website just wasn’t delivering results. The fact the site wasn’t SEO friendly was the biggest barrier to success but there were other problems.
The business was listed on several directory sites but critical information such as phone numbers, addresses, and office hours was often incorrect or out of date. Their challenges were compounded by the fact that the accountancy space is highly competitive, and they were competing locally with national franchises offering some of the same services.
They needed help and contacted us because of our proven expertise delivering great results increasing the online visibility of local businesses.
After an initial meeting with the client, we started work on this project by focussing on optimizing their Google My Business (GMB) profile, making sure information was accurate and up to date, and then adding images and detailed information about the services offered by the business.
We then started to focus on keyword research, looking at the search terms most commonly used to find accountancy and tax firms. Once we had this information, we were able to make changes to both the website and the GMB profile to make sure that both delivered good search ranking positions. As part of this phase of the work we tested and refined the website content to ensure that good page rankings were achieved for key services and that the information customers would need to know (that would lead to conversion) were easily accessible and readily answered.
Once completed we then worked with the business to encourage customers to leave positive online reviews through our review generation service.
Always Relevant Digital is a digital marketing company based in Richmond, Indiana. We help local businesses get more customers by making sure they are found online when it matters with search engine optimization.
We are a husband and wife team who are dedicated to improving your online presence with customized strategies that generate leads, increase traffic, and improve customer service.