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Cochran & Associates is a long-established accounting firm in Richmond, Indiana that provides tax services to individuals, businesses, and nonprofits. Their primary advertising came from word of mouth and event sponsorship. They wanted to use digital marketing to grow the business and customer base so contacted Always Relevant Digital.
We saw the value in having Cochran & Associates appear at the top of search results when people in Richmond and Wayne County searched for an accountant or tax preparer. We worked to ensure Cochran & Associates appeared as one of the top results when locals searched for an accountant.
We first focused on fully optimizing the Google My Business profile. We added images of the business along with detailed information about the accounting services offered. We also helped Cochran & Associates earn positive reviews for their online profiles.
Next, we audited every mention of the business online. We ensured that up to date information was available across hundreds of websites. This helps when prospective clients find the page, but more, it sends a positive signal to Google.
After a few months, Cochran & Associates GMB profile was appearing in the top results for the words clients use when searching for an accountant.