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cochran associates tax accountants

Attracting Local Clients through Google My Business

Cochran & Associates is a long-established accounting firm in Richmond, Indiana that provides tax services to individuals, businesses, and nonprofits. Their primary advertising came from word of mouth and event sponsorship. They wanted to use digital marketing to grow the business and customer base so contacted Always Relevant Digital. 

Key Issues

  • Their Google My Business profile was not properly optimized. It lacked key information
  • They had a recently updated website that was not SEO friendly, meaning they did not turn up when people searched for their services
  • They competed online with a number of businesses with keywords in their business name
  • Various business directories across the Internet listed their business with incorrect information including incorrect phone numbers, incorrect addresses, and incorrect hours of operation.

Our Approach

We saw the value in having Cochran & Associates appear at the top of search results when people in Richmond and Wayne County searched for an accountant or tax preparer. We worked to ensure Cochran & Associates appeared as one of the top results when locals searched for an accountant.

We first focused on fully optimizing the Google My Business profile. We added images of the business along with detailed information about the accounting services offered. We also helped Cochran & Associates generate positive reviews to their Google My Business profile.

Next, we audited every mention of the business online. We ensured that up to date information was available across hundreds of websites. This helps when prospective clients find the page, but more, it sends a positive signal to Google.

After a few months, Cochran & Associates GMB profile was appearing in the top results for the words clients use when searching for an accountant.

Always Relevant Digital does amazing work! We've had so many more new clients since we've signed up for their GMB optimization service. Just this past week, I've had three new clients that found us via Google. I highly recommend this company.
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  • Client:

    Cochran & Associates

  • Location:

    Richmond, Indiana

  • Solutions:

    Local SEO, GMB Optimization

  • Results:

    Increased keyword rankings across service area

    Earned ‘map pack’ placement for primary keywords

    Increased client phone and contact form leads

  • Website:

    cochranrichmond.com