What is Digital Marketing?

Digital marketing is marketing to customers using the Internet. Digital Marketing focuses on channels such as search engines, social media, email, websites to connect with current customers and prospective customers.

What is Search Engine Optimization (SEO)?

Customers used look up businesses in the phone book. Today they're turning to Google to find local products and services. SEO is the way to get them to find you.

Is SEO an ongoing process?

Yes. Search engine algorithms are constantly changing and the way they decide to show content is changing. Competitors are entering and leaving the market and new content is always being written. A complete SEO strategy keeps your site updated to deal with all the changes.

How can a modern website help my small business?

Is your website just a brochure or a lead generation tool that brings customers to you? Proper SEO can help funnel prospects to contact you or come to your location.

How can my business show up on Google Maps?

By claiming your Google My Business (GMB) account and filling out all the categories your business can appear on Google Maps.

Does my small business need social media?

Yes! Your goal is to reach your target audience. And with over 79% of Americans on social media, having a presence on the major social media networks is a great way to reach them.

What type of content should I share on social media?

You should share what your audience wants to see. Knowing your customer is important. What they like and what their lifestyle is like is key to creating relevant content they’ll enjoy and share. Idea generation is the hardest part. That’s where Always Relevant Digital can help.

How often should I post on social media?

quality is more important than quantity. It’s better to not post than to post mediocre content. It’s better to post twice a week with high engagement, than to make daily posts that few engage with. This is because social media networks use algorithms to decide what content to show your followers. Having more engagement on your fewer, higher quality posts sends a signal to the algorithm that content is of high quality and should be shown to a greater number of people.

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